Fostering an Innovative Culture
PSA believes in building a strong corporate culture that embraces inclusiveness, diversity and innovation. Through our culture change movement of FISH, we encourage positive behaviours through the FISH! Principles of “Be There”, “Make Their Day”, “Choose Your Attitude” and “Play”, and FISH+ Principles of “Stretch”, “Support”, “Self-Discipline” and “Trust”. With these, we aspire to create an environment that promotes a “great smell of the place” where employees would feel psychologically safe to share ideas and feel empowered to innovate.
PSA believes in building a strong corporate culture that embraces inclusiveness, diversity and innovation. Through our culture change movement of FISH, we encourage positive behaviours through the FISH! Principles of “Be There”, “Make Their Day”, “Choose Your Attitude” and “Play”, and FISH+ Principles of “Stretch”, “Support”, “Self-Discipline” and “Trust”. With these, we aspire to create an environment that promotes a “great smell of the place” where employees would feel psychologically safe to share ideas and feel empowered to innovate.
In 2022, we introduced the theme “Innovation at our core” to emphasize that Innovation is an integral part of PSA’s DNA. We also launched Innovision@PSA which serves to tune our mindset to “Dare to innovate”; “Never stop trying” and “Accepting failure as learning”. This thus helps to foster our PSA identity: an organisation which Drives excellence and value, Nurtures an innovative mindset and is being Acknowledged as a global champion.
Our employees are encouraged to collaborate and freely share ideas, taking risks and embracing the possibility of failure in pursuit of innovative breakthroughs. Our leaders exemplify this culture of innovation, promoting it as a driving force and ensuring that our efforts are focused on creating long-term value for our customers and the business.
Kua Hong Pak Innovation Awards
The annual Kua Hong Pak Innovation Awards (KHPIA), named in honor of the late Mr Kua Hong Pak, one of PSA International’s longest-serving board directors, recognize and reward the creativity and ingenuity of PSA innovators who dream up novel concepts and put ideas into action. From addressing port and supply chain challenges to improving everyday work processes, the diversity of the projects is a strong testament to Innovision@PSA and demonstrates that innovation is indeed in PSA’s DNA.
iCAN
iCAN is PSA’s inhouse ideation platform for employees across the globe to share ideas and exchange knowledge online. Since its launch in 2016, this collaborative virtual space has grown to over 13,000 members and garnered more than 4,000 ideas. The top iCAN ideators and power users were rewarded with tokens of appreciation to acknowledge their enthusiasm and contribution to PSA’s innovation culture.
Innovation Funding
To echo Innovision@PSA and encourage our employees to dare to innovate and never stop trying, PSA’s Group Innovation Fund sets aside US$1 million annually to support the test-bedding of innovative solutions and applications. The Fund also spurs business units to adopt solutions that had been successfully implemented elsewhere.
Supply Chain Solutions
In response to the evolving and increasingly complex demands of global trade, PSA BDP seeks to drive higher levels of business innovation to help cargo owners achieve more agile, resilient and sustainable supply chains.
We create value for businesses in the Chemicals, Life Sciences & Healthcare, Consumer & Perishables and Automotive, Technology & Industrial verticals through our innovative and customer-centric solutions. Our customers and partners can leverage PSA’s assets, networked corridors and range of differentiated services for faster time-to-market and wider outreach to global destinations.
In addition, PSA BDP offers multi-modal solutions in different locations for shippers seeking reliable and cost-competitive cargo connections. These include sea-air solutions leveraging Singapore’s hub position, and sea-rail solutions that link Southeast Asia to China’s western provinces via the International Land-Sea Trade Corridor (ILSTC).
Read more at our Supply Chain Solutions section.
PSA unboXed
PSA ventured into the startup space with the launch of its external innovation and corporate venture capital arm, PSA unboXed, in 2016. PSA unboXed supports our business units globally by surfacing nascent technology and innovative ideas from startups. To further supplement technology sourcing efforts, PSA unboXed invested in two venture capital funds namely, Plug and Play Supply Chain & Logistics Fund and theDOCK Navigator II Fund. Through these investments, PSA is kept up to date on the relevant quality startups in the areas of Logistics Technology and Maritime Technology.
PSA unboXed is currently plugged into a global network of innovation ecosystem players. It seeks to source technology across a broad range of technology domains, from artificial intelligence to cloud computing and robotics. Through a focused screening process, PSA unboXed has contributed to dozens of successful proof-of-concepts, trials, and commercial arrangements with start-ups within PSA.
PSA unboXed does not box itself into the traditionally-defined scope of corporate venturing. Considering the varied technology needs of PSA, it has instead tailored sensible approaches to engage startups at different levels of maturity, with unique strengths or features that add value to PSA’s current and future operations.
Read more at PSA unboXed.
Technology Action Group
PSA’s Technology Action Group (TAG) comprises a diverse composition of representatives from PSA headquarters and its two flagship terminals in Singapore and Antwerp, with a key objective to forge convergence on automation projects and steer them to successful implementation, as well as facilitate swift cascade of PSA Technology 4.0 (PSAT 4.0). PSAT 4.0 enhances PSA technology blueprint that spans all horizons to cover Port, Enterprise, Business Analytics, Cargo Solutions and Marine Technologies.
PSAT 4.0, together with the technology classification and management frameworks, and our Centre of Expertise programme, form the key elements of PSA’s Technology Franchise.
CALISTA™
CALISTA™ (Cargo Logistics, Inventory Streamlining & Trade Aggregation) is a cutting-edge global trade management platform established by PSA and CrimsonLogic. It enables seamless supply chain orchestration through smart and secure integration of logistics, compliance, and financial requirements; connecting cargo owners, shipping lines, logistics service providers, financial institutions, Customs, and ports through interconnected networks.
Through CALISTA™, PSA and CrimsonLogic continue to enhance the customer experience and drive supply chain excellence through innovation, whilst playing an integral role in the Internet of Logistics (IoL). IoL is the future of supply chain – an ecosystem of connected logistics operational edges, nodes and platforms across the physical, regulatory and finance dimensions of trade, with convergent standards and trusted governance that enable plug-and-play exchange and interoperability among supply chain participants. IoL stakeholders can look forward to having improved visibility, closer collaboration, and the co-creation of more innovative supply chain solutions for resilient and sustainable trade.
Find out more here.
Catfish Innovation Workshop
Developed in-house at PSA, the Catfish Innovation Workshop is a program designed to help shape our attitudes and aptitudes for innovation at all levels of the organisation, while providing useful tips and tools that can enhance how we innovate, unleash creativity, evolve ideas and lead the innovation journey.
Multifaceted and multisensory, the program is designed to help our staff express the innovation DNA in them.
